ASML - Summer Festival 2025

The Moment

For ASML’s 2025 Summer Festival in Veldhoven, the theme was clear: Family, Fun, and Future. As employees and their families gathered to celebrate another successful year — right before heading off on their summer vacations — ASML wanted to create an unforgettable send-off.

The WeSmile Twist

To match ASML’s high-tech DNA and future-forward spirit, WeSmile designed a custom AI Photobooth experience that took guests far beyond the picnic fields of Veldhoven. Each AI-generated image was unique, high-quality, and branded with ASML’s festival theme — instantly shareable as a digital souvenir and printable on the spot.

In just a few seconds, guests stepped into our booth and were transformed into digital dreamers in surreal, imaginative worlds:

• Floating through outer space in zero gravity
• Strolling through a glowing cyberpunk metropolis
• Wandering inside a futuristic lab city
• Playing in a colorful Wonderland

💡 The Impact

The booth quickly became one of the highlights of the event — with kids, parents, engineers, and even executives lining up to experience their sci-fi selves. It sparked laughter, curiosity, and connection across generations.

Many employees said it felt like “a sneak peek into the future ASML is helping to build.”

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