The Brief

NextM is WPP’s internal learning and inspiration day. The mission was simple and ambitious at once. Give employees a clear, practical understanding of what today’s AI and creative technologies can do for brand experiences, and let them feel the magic first-hand.

Goal

Turn abstract AI talk into tangible capability
Upskill teams across creative, media, experiential, and client service
Create internal momentum for prototyping new formats with real clients

The WeSmile Experience

WeSmile built a modular AI booth that transformed employees into campaign-ready creative assets in minutes. Participants chose a creative context and left with usable files they could imagine pitching to a client the same afternoon.

Creative contexts
Concept art portrait in a brand world
Retail try-on scene with product placement
Event photobooth theme with sponsor branding
Clean professional avatar for profiles and creds

‍

What WPP Teams Took Away

A shared vocabulary for AI in action instead of abstract headlines
First-hand experience of how AI can instantly transform an ordinary photo into something extraordinary
A safe and playful environment to experiment with AI, making it feel less intimidating and more familiar
A clearer sense of how these technologies can spark ideas for future brand activations and campaigns

Results in One Day

A continuous queue from start to close with employees from every department eager to try it
Longer dwell time than other demo areas as people watched live transformations and reacted together
Excitement that carried into discussions throughout the day, both on-site and on Workplace and Slack
An internal buzz that made AI feel approachable, fun, and relevant to their daily work

Why It Worked

The experience was about people, not the technology. Every participant stepped into the booth and instantly became the creative output. This made the encounter personal and memorable. By letting employees interact with AI directly, the booth turned something that can feel abstract or distant into a familiar, tangible experience. It created comfort, curiosity, and enthusiasm the foundation for adopting AI in real client work.