Vodafone Business - MWC Barcelona 2025

The Challenge

Vodafone Business wanted to showcase the power of its global 5G network — not just by telling, but by showing. With locations and operations all over the world, their goal was to immerse event attendees in the feeling of being instantly connected across continents, from London to Singapore to Fiji.

The WeSmile Solution

WeSmile collaborated with Vodafone to create a fully customised AI Photobooth experience that brought their global reach to life. Using our immersive booth technology and generative AI, we transported visitors to Vodafone’s key locations around the world — in real time. Attendees stepped into the booth and were transformed into high-quality AI images of themselves standing at iconic Vodafone sites: 

The Result

The booth became a crowd magnet. People lined up to see themselves "travel" around the world in seconds — powered by Vodafone's 5G story. Each photo was branded and instantly shareable, creating organic online buzz and a strong emotional link to the brand message.

Vodafone’s marketing team collected valuable engagement data and captured hundreds of qualified leads — all while giving guests an experience they couldn’t stop talking about.

Outcome Highlights

• +1,500 branded AI images generated across multiple event days
• Memorable digital takeaway that reinforced Vodafone’s global presence and 5G innovation